Drake & Morgan

Drake & Morgan commissioned Oh So Sound to develop the musical identity across its collection of bars and restaurants, creating a cohesive sound that reflected the brand while allowing each venue to retain its own personality. The group operates a portfolio of distinctive hospitality venues, each designed to offer a unique guest experience.

Working closely with the Drake & Morgan team, we explored musical references, refined the creative direction and established what became the "Drake & Morgan" sound. This collaborative process formed the foundation for bespoke playlists tailored to different venues, day parts and customer experiences.

The project included ongoing music consultation, playlist development and seasonal updates, ensuring each space evolved naturally throughout the day while remaining true to the brand's identity.

Services

• Music Strategy

• Music Consultation

• Music Curation & Playlisting

• Brand Sonic Identity

• Daypart Programming

• Seasonal Playlist Development